Southwest Center Mall, formerly Red Bird Mall, is a shopping mall located in Dallas, Texas. Originally owned by the DeBartolo family, it opened in 1975. It was, and remains, the only major one located in the southern half of Dallas. Its original name, Red Bird Mall, came from the Red Bird area of Dallas in which it is located.
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| Southwest Center Mall Dallas Texas |
The mall did well in the beginning, despite its location in the relatively undeveloped southern portion of Dallas. It is located near the intersection of U.S. Route 67 and Interstate 20 at 3662 W. Camp Wisdom Road. As early as the mid-1980s, demographics began to change dramatically in the area surrounding it, and at the same time, a perception of crime began to brand the area so shoppers began taking their business elsewhere. And, in 1988, another regional one, The Parks Mall in Arlington, opened just 15 miles west.