Tyler, Texas is home to the shopping center known as Broadway Square (also known as Broadway Square Mall). Tyler and the adjacent East Texas region are the mall's main customer bases. The mall welcomes guests from a wide region and is one of only two significant malls in East Texas. Dick's Sporting Goods, Dillard's, and JCPenney are anchor stores.
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| Broadway Square Mall Tyler Texas |
With Sears, JCPenney, Selber Brothers, and Dillard's shops as anchors, Broadway Square Mall debuted in 1975. The mall's design has undergone various revisions since it was first built. Both the Selber Brothers stores in Broadway Square and Longview Mall were acquired by Dillard's in 1987, and both were turned into auxiliary stores. Later, the previous Selber Brothers store was shuttered and transformed into an Old Navy location.